Half & Half: A Brand Built to Bloom
This New York City floral startup set out to create a fresh, modern take on flower delivery—one that felt both personal and joyful. The brand name, inspired by a nostalgic milk bottle, captured the charm of its locally-sourced bouquets while hinting at the dual nature of the experience: beauty through flowers and love through handwritten, uplifting notes. The result was a distinctive identity that stood out in a category full of possibility.
