A Visual Identity Built for Choice
Verizon set out to redefine the wireless industry with MyPlan, a first-of-its-kind offering that puts customer choice and control at the center. By pairing its 5G network with exclusive perks like Disney+ and Apple One, Verizon delivered unprecedented value in a crowded market. To bring MyPlan to life across retail and digital, the experience was designed to be both intuitive and cohesive—elevating brand design, simplifying decision-making through progressive information reveal, and unifying the journey across all customer touchpoints.
