CREDITS
Creative Director: Chris Dowling
Photography: Chris Dowling & Maude Paquette-Bolva
Designer: Maude Paquette-Bolva
Account: Kellie Wagner
Agency: 214
La Fermière: Elevating French culinary elegance through design
La Fermière wanted to introduce—and own—the French yogurt category in the US. By tapping into current food trends and American perceptions of French culinary culture, our team at 214 leveraged latent cultural associations of quality and refinement to craft a natural visual identity. The resulting look is simple and authentic, allowing consumers to indulge in the ideal of a certain je ne sais quoi, both online and on shelves.
