Sr Designer: Maude Paquette
Strategists: Jared Spears, Rachel Darivoff
Copywriter: Kathryn Butler
Jr Designer: Audrey Law
Strategists: Jared Spears, Rachel Darivoff
Copywriter: Kathryn Butler
Jr Designer: Audrey Law
SOIA & KYO: Elevating a Luxury Brand Through Symbolic Design
SOIA & KYO, a luxury outerwear brand celebrated for its stylish, cold-weather essentials, set out to refine its identity with the addition of a distinctive symbol. With a loyal following and high-profile clientele—from the Duchess of Sussex to Taylor Swift—the brand embraced a new emblem and evolved wordmark that together reflect its timeless elegance and modern sophistication.
