A distinct identity for the Financial Cloud developer platform.
Goldman Sachs Financial Cloud needed an identity system as powerful and flexible as the platform itself—one that would set a new standard for developer experiences while remaining deeply rooted in the brand’s heritage. The solution: a dynamic, scalable system built from the foundational square of the primary identity, deconstructed into simple, adaptable shapes. This modular approach reflects the versatility, precision, and solutions-driven nature of the Financial Cloud, ensuring a cohesive yet flexible look across products, solutions, and marketing channels. The result is an ownable, visually striking system that reinforces Goldman Sachs’ legacy while driving innovation forward.
