To celebrate the bold confidence that Jo+Jax inspires in its audience, we launched the “Be Bold” campaign, featuring an oversized graphic print that embodied this spirit. By incorporating branded elements and tailored messaging, we highlighted the unique qualities and characteristics of the Jo+Jax brand. This striking graphic print was applied to limited-edition leggings showcased in print and digital ads. The design also adorned exclusive product giveaway boxes distributed to key influencers, who shared their experiences on social media. These efforts engaged both existing and new audiences, driving double-digit growth in user engagement.